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Relaunch of the Oberender AG website as part of the new brand strategy

Among other things, Oberender AG used the year 2022 to further develop and sharpen the Oberender brand and to further align its marketing.

Our values are

  • Quality through team performance
  • Clarity through communication
  • Progress through diversity
  • Orientation through leadership

the benchmark both internally and externally – and were also the cornerstones of the relaunch of Oberender’s website This was implemented by the Marketing & Communications department together with the branding and marketing agency kreativbox GmbH from Elsenfeld.

Design, structure and technology up to date

The new website scores with a clear structure, a modern design and was also technically updated.
The “face” of Oberender AG is its employees, who were put in the limelight by a professional photo shoot and give the website a friendly, likeable and competent appearance.

The presentation of the competencies has been completely restructured, supported with examples and links between the areas have been created. This is to provide orientation and clarity for website visitors.
The career section has also been given a facelift: Job seekers can, for example, get an even clearer picture of Oberender AG based on employees’ testimonials and gain an insight into the interdisciplinary way of working.

Jochen Baierlein, Member of the Board of Management and responsible for marketing at Oberender AG, among other things:

“With the new website, we have taken a first major step in repositioning Oberender AG both internally and externally: Our goal is to be perceived as a solid, close and highly professional pacesetter for the healthcare sector as well as an attractive employer.”

Oberender AG
Ursula Lauterbach – Marketing & Communication
Elsenheimerstraße 59 | 80687 München
t: +49 89 8207516-0 | f: +49 89 8207516-29

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Ursula Lauterbach

Marketing & Communication